April 12, 2018

We list our best "bang for your buck" road bikes

From Cannondale to Cervelo to BMC to Felt, take a look at our best road bikes for your money.


March 20, 2018

Nikki Sudberry takes part in Ironman Puerto Rico

Ironman Puerto Rico 70.3 was amazing! The course was hot and hilly but that’s what makes it amazing. I got a course PR of 6:09 on the dot which was 14 minutes better than last year and ONE HOUR better than in 2016. With 9th place in my age group and the best race volunteers on the planet, I’m leaving this race extremely happy.


March 13, 2018

Cederholm tops podium at 2018 Fat Bike Birkie 47K

Our indoor cycling coach Jill Cederholm was named the Women's Big Fat winner in the 45NRTH Fat Bike Birkie -- the world’s largest fat bike race held on the American Birkebeiner Trailhead just east of Cable, Wisconsin. She raced to the finish line with a 2-minute lead over the second place finisher.


March 5, 2018

Colleen, Lisa, and Susie participate in Old Man Winter Rally

Our customers and friends Colleen, Lisa, and Susie made a trip out to Lyons, Colorado for the Old Man Winter Rally held on Feb. 11 and were kind enough to share their experience with us. The Old Man Winter Rally is a run and/or ride on Colorado’s best mixed terrain. Riders choose 50km or 100km of dirt, snow, sweat, and beer rolling through the world-famous cycling mecca of Boulder County.


Feb. 27, 2018

24 hours in the Old Pueblo with our friend Brian Cheslog

"Only those who will risk going too far can possibly find out how far one can go." This is a quote from T.S. Eliot and has become an important mantra to me as well as a tattoo on my right arm. On June 8, 2015 I stood at the treadmill in a local gym and thought to myself, if I can run two miles on this, it would be amazing. I was out of shape, needed to lose weight and get control of my life again. I had no idea where this adventure was going to take me and how far I was going to go.


Feb. 20, 2018

Parity in cycling

Parity in cycling has been an issue for a long time and is finally, in the last decade, being addressed. Coming first from ski jumping, before cycling, where women were not even able to compete in the Olympics until 2014 (whereas, men have been competing since the inception of the Winter Olympic Games in 1924), gender parity was a huge issue.


Feb. 12, 2018

Five reasons why you need a fat bike

Fat bikes are built and designed for all sorts of trails and terrain and are great for handling loose conditions like snow, dirt and mud. Our experts at Now Bikes share five reasons why you should invest in a fat bike.