NOW BIKES JOURNAL

Built to Fly: The 2025 Orbea Oiz
September 21st, 2024
With each iteration, the Oiz has stayed true to its core purpose: to deliver a fast, responsive ride that helps riders tackle every climb, descent, and technical section with confidence. The 2025 model continues this legacy, refining what’s already great to keep the Oiz at the forefront of cross-country performance.

SRAM + Unruly Women MTB Clinic
June 13th, 2024
We were so excited to have SRAM and Unruly Women in the shop for a women's mountain bike clinic. A huge thanks to Emily Brown and Monica Schogren for presenting. Check out some photos from the night!

Daddy Date Nights at Battle Creek
April 29th, 2024
We all have traditions, and for Rich that's Daddy Date Night at Battle Creek. Rich and his riding buddy Peter started the season off right with a full ride through of Battle Creek and found some of the best riding conditions they've ever come across.

Traversing the Kokopelli Trail
April 29th, 2024
Having just returned from a whirlwind trip through the Kokopelli Trail, Ryan gives us the lowdown on his two-wheeled escapade through the wilds of Colorado and Utah along the Kokopelli Trail.

Enter the Fray: Unveiling the latest road bike from ENVE
April 11th, 2024
ENVE, renowned for its commitment to craftsmanship and innovation, introduces the Fray as the pinnacle of all-road machines. With a keen understanding of cyclists' evolving demands, ENVE has crafted a bike that inspires exploration and challenges the boundaries of traditional road cycling.

The ENVE Experience: Shop Night
February 23rd, 2024
We had an incredible night hosting you all for the ENVE Experience. Check out the photo gallery to relive some of the best parts of the evening.

Unveiling the Cervélo Rouvida: Elevating the eBike Experience
February 6th, 2024
In a bold move into the world of electric bikes, Cervélo promises an unparalleled cycling experience, seamlessly blending road and gravel capabilities.

Comparing Wahoo KICKR Move, V6, and Core: Choosing the Right Direct Drive Smart Trainer
January 25th, 2024
In the realm of smart trainers, Wahoo offers a trio of options – the KICKR, Move, and Core. Each boasting distinct features and functionalities, this article delves into the details to help you make an informed decision on the ideal unit for your cycling needs.

Our Favorite Things From 2023
December 30th, 2023
It's been another great year and we've been grateful to have you along for the ride. As things are winding down at the shop and we have time to reflect on the year that was we've compiled some of our favorite things from 2023.

A Guide to Top Indoor Cycling Apps
October 27th, 2023
In this comprehensive guide, we'll delve into the pros and cons of some leading apps in the market, helping you make an informed decision based on your specific needs and preferences.