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Bike Brands

We at NOW Bikes carry the very best in class bike brands, in a wide variety of styles and builds. Be it mountain, road, electric, hybrid, you name it. We got it. See below to learn more about each brand.


It was 1971: a year when the world was beginning to change rapidly with an exciting new spirit of digital invention, creativity and imagination. And yet, cycling was still very traditional, very conventional, conforming to some sort of rulebook: our founders believed that there had to be a better way.

Cannondale ditched the rulebook, cut a new path and created a new way.

This unique passion fuels the never-ending drive to make iconic bicycles that just work better. Bicycles that make your ride better. Wherever you ride, whatever you ride, ditch the rulebook and let’s ride together.


Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when BMC began in Grenchen, Switzerland, where it's still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. After extensive development, their collection naturally becomes the choice of the world’s top athletes. The sport of cycling is evolving at a breakneck speed – and they're at the front of the bunch, pushing the pace.


Salsa Cycles is an American bicycle brand based in Bloomington, Minnesota. The company produces touring, mountain, road, and gravel bicycles, as well as bicycle components. The Salsa Cycles brand, along with its sisters Surly Bikes brand, and All-City Cycles, is owned by the Bloomington-based Quality Bicycle Products.


Charley French, a restless innovator with countless engineering contributions to SCOTT and the sports industry as a whole. Fueled by his own passion for the mountains, French never ceased to evolve and better the gear he created and used. A Story of Innovation explains the origin for some of the most iconic SCOTT products from the man himself.


Each of us has our own challenges, goals and reasons to ride. At Giant, their purpose is to help you unleash your full potential no matter the chosen path. They do this with their products, their people and the stories we share. Come feel what it’s like to be limitless. Come ride with Giant.

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design.


Go. Fast.  Felt's mission is to be the preeminent performance drop-bar and triathlon bike company in the world. Felt thinks that going fast is fun and makes their bikes accordingly.

Felt customers have a racing spirit and a competitive mindset. Whether they are pinning on a number at the World Championships or in the hunt for a KOM or QOM on their local segments, performance is the common thread aligning us together. Their purpose is to create bikes that'll deliver the results as our customers tackle their next performance goal. This is the #FeltFamily.


Blame it on the economy and the accompanying back to basics mentality. Or praise public awareness of green issues and the value of low-impact lifestyles. But all of a sudden bicycles are a Very Big Deal. Everyday people–folks who haven’t been on a bicycle in years, if not decades–have suddenly rediscovered the thrill of cycling. For Jamis, passionate cyclists who strive daily to deliver products that get people of all ages, abilities and aspirations to love bikes and biking just as much as we do, it doesn’t get any better than that.



At Liv, they put women first in everything they do, every frame they build, every component they spec, and every piece of gear they design. Liv wants your cycling experience to be perfect from the very first ride. Liv is women-led, in every critical role within the company. And they are the only women’s brand that makes bicycles in-house from start to finish.


United by the idea that the greatest ride is yet to be built, and driven by the endless possibilities of technology, we create tomorrow's ride, today.

Since its founding in 1989, Argon 18 has brought together a team of cycling aficionados and R&D specialists, all driven by the goal of offering the best possible cycling experience to racers and riders of all kinds. Today, they are united by this idea more than ever, and it shows.


At Electra, they are inspired by the artistry of our culture and the details that surround us. They started the company with the idea that we could always do better, because innovation is what ultimately sets us apart.

Electra is motivated by what’s on the horizon and intrigued by what’s around the corner. And while they may have a relaxed view on, well, just about everything, they're serious about bikes. How they ride. How they look. How you look riding them. That’s how you pull away from the pack. Even when you’re riding with someone on your handlebars.


Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept them connected to what matters most ever since.

Norco has evolved over the years, but their hard work, passion and commitment to innovation has always been how they get things done.


Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 122 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”


At OPEN, their motto is “working hard to stay small”. They've done the “big company” thing, and it was time for something different. So they design the bikes they want to ride ourselves, produce them, sell them to like-minded people and that’s it.

Staying small forces Open to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no flashy offices; they simply don’t have the time for any of that.

So if the simplicity of nice bikes, nice rides, nice company and nothing else are what you’re after too, join us with OPEN.


Constant improvement, attention to detail, doing everything with great's the Orbea way

In 1840 Our Forebearers, The Orbea Brothers, Opened A Small Workshop In The Heart Of Basque Country In Eibar. With Relentless Work And Ambition, The Workshop Grew To Become The First Factory In A City Eventually Dedicated To Industry.

Over Time, The Factory Became A Leader Amongst Its Peers, Pioneering Many Innovative Products And Manufacturing Procedures. Since That Time Orbea Has Maintained The Innovative Spirit Of The Eibar Factory, Constantly Adapting Their Products For Customers. When Guns Were No Longer The Business Of Orbea, We Used Our Innate Knowledge Of Steel Tubing To Build Bicycles Of All Types, From The Premium To The Most Basic.

3T Cycling


For 50 years, 3T Cycling has been producing high quality, high-performance components for the elite riders. Starting with steel during the golden age of bike racing, 3T later pioneered aluminum handlebars, to meet the growing demand for lighter-weight road bikes. Based in Italy, 3T has maintained incredible access to professional teams and some of the world’s fastest riders. Today, 3T Cycling produces a full-range of high-end carbon fiber components including bars, stems, seatposts and wheelsets along side their proven alloy versions.


Moots loves to meet their customers out riding and enjoying their bikes and components. It creates a feeling of family around the passion we all share for cycling. Moots is riders and people just like you, and each member has a part in the frame you ride or the stem you love.