Paul - President
I’ve often been asked how we came up with the name “Now Bikes”. In November 1972 my father opened up one of the 1st Cross Country Ski Shops in Minnesota. In January of 1973, I asked him what he had in mind for a summer business and he told me we would be selling bicycles. The name changed from the Cross Country Ski Chalet to Cross Country Ski Chalet/Now Bikes (because now we were selling bikes). I took over the business in the fall of 1976 and shortened the name to Now Sports because it was taking too long to answer the phone with such a long name.
Quite a bit has changed over the last 48 plus years. In the 1980’s we started the World’s Largest Indoor Bike Sale at the Minnesota State Fairgrounds. We held this massive sale 1 weekend each spring for almost 20 years. During the same time, we added Home Fitness Equipment and dropped Cross Country Skis from our mix of products. We expanded at one point to 7 Twin Cities locations. In 2000, we closed all but two locations because we felt like we were no longer unique in our industry. Our focus going forward changed to becoming the best bicycle shop in the Midwest.
Today, we have some of the best selection of bicycles, parts, accessories, and clothing in the Country. Our staff has tremendous knowledge and expertise in anything bicycle-related. Our goal going forward is to continue to provide the best quality service, selection, and expertise for our customers.
Jeff - Store ManagerJeff started riding and racing bikes when they were running 6 speed cassettes. He was sucked into this life deeper when he started leading rides and designing custom kits for the shop in 2010. Jeff formally joined the NOW staff in 2012 (because he was around anyway). Originally hired to do internet and marketing, he instead wears many hats (usually French driving caps). He builds the floor fixtures, begs the employees to better manage inventory, buys the goods and crashes really high-end bikes almost yearly. If you’ve ridden any of the local rides, you probably remember him for his really poor sense of humor. He’s capable of riding down hills at 60 mph+ and up them at 2 mph-. He’s currently working on “Comeback #3”. He leads our Wednesday Night, OMR ride and SMR rides.
Jeremi - Senior Sales
Jeremi brings a smile to your bike experience. On the sales floor, his personal touch and fun attitude is contagious. Join him on his weekly Friday Night mountain bike ride where you’ll hear him shouting words of encouragement to his crew ("Hey Steveo, look out your window, get on your bike and follow me, we are Now Bikes Company!!!") Away from his NOW family, he enjoys spending time with his wife and two children. They enjoy biking, sports, and family trips. If you want to know how he captured lightning in a bottle…. Look no further than his son Marshall.
Mike - Sales/Triathlon Specialist
Originally from southern Wisconsin, Mike started his career as a Physical Education teacher. The local shop needed summer help and he’s been hooked ever since. With NOW since 2015, Mike is a sought-after bike fitter and can most often be found in the fit studio. With over 20 years of racing experience and a veteran IRONMAN competitor, he is NOW’s go-to source for all things triathlon. You’ll see Mike at many local and regional events supporting the athletes of Treis Athlos Coaching, a cycling and multisport coaching company he founded in 2016. When not at the shop or coaching, Mike escapes to the outdoors with his wife and daughters where they enjoy camping, paddling, hiking, etc.
Ryan - Service Manager
Ryan (Curly) started working in the cycling industry when he was 16 and he's committed more than half of his life to repairing bicycles. Over the years, he's attended the Barnett Bicycle Institute and Trek University, becoming a USA Cycling Race Mechanic, S-TEC certified and Bosch Electric bike certified. Every year he learns more and more about these wonderful machines. There is always something new. Curly is the Service Manager at our Arden Hills location and leads the Fat Bike Rides on Sunday mornings.
Stefan - Mechanic
Pronouns He / Him
A Wisconsin native, Stefan has spent 10 years working in bike shops. At NOW, he is famous for his gnarly beard and fixing bikes like a master. He rides both mountain and fat bikes. His MTB of choice is a Santa Cruz Chameleon. In his free time, Stefan enjoys fishing, grilling and riding his bike off sweet and spicy jumps.
David - Mechanic/Assistant Service Manager
Pronouns He / Him
David started working at Now in high school as his first job. Ten years later he is still with Now and loves it. He started biking when he was two and a half years old and has loved it ever since. David was once a sponsored athlete, and has raced mountain bikes in the Minnesota series and came first in his age group in the elite class. He has also been through Shimano S.T.E.C. training in house and is Bosch certified. When he is not fixing your bicycle he is doing one of his other favorite hobbies, like kayaking, ice fishing, four-wheeling and camping in his spare time.
Lucas - Mechanic
Pronouns He / Him
Lucas has over 10 years of experience working on bicycles. He is a USAC trained and licenced mechanic and has worked on race teams on the Race Across America multiple times. A former web developer, turned full time bicycle nerd. In his free time, he enjoys being a coffee snob, urban spelunking, gravel riding, taking photos and camping. If you have a few hours to spare, ask Lucas how much he loves proper torque and reading technical documents!
Karlie - Digital Marketing
Pronouns She / Her
Originally from a small, farm town in Central Wisconsin, Karlie began competing in triathlons her sophomore year of college, and did her first IRONMAN in 2017. She went to school for Theatre Technical Design and General Art, and has a wide background of the retail and sales industry, along with marketing. She now helps with the website and Now Bikes’ digital presence, and social media presence. She loves all things outdoors and when she’s not at work, she’s probably running/training with her dog Jack, rock climbing, hiking, camping, etc. She also enjoys all things relating to pop culture. She loves to watch anime, surf the internet, stream on twitch and create digital art.
Nathan - Mechanic
Nathan is originally from Colorado, and came to NOW summer of 2020. He is currently attending Hamline University, majoring in Legal Studies. There, he is also a member of the Hamline Swim Team. His favorite kind of biking is gravel and road biking. Outside of work he enjoys photography, rock climbing and running with his dog Aquamarine.
Zach - Sales
Zach was born and raised in Minnesota, and began working at NOW in the Spring of 2020. He has worked in retail for over 10 years, and got into cycling and started doing more long distance events. He enjoys bike-packing, endurance events, and mountain biking. If you have questions about gravel biking, backcountry trips, and endurance cycling, he’s your guy. He keeps up to date with the newest gear and information, and is sure to help you find the perfect set-up. Outside of work, he and his family enjoy traveling and backpacking, and enjoy skiing in the off season.
Ashley - Sales
Ashley began working with NOW Bikes in the Spring of 2021, has been working in the bike industry since 2013, and just can't get enough. She loves mountain biking, especially riding in Cuyuna, but also enjoys endurance and gravel rides. Outside of work she enjoys doing anything in the great outdoors, bowling, drinking beer, and spending time with her dog and wife.
Aquamarine - Shop Dog
Woof woof, bark bark!