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ROAD | TRI | MTB/CROSS | HYBRID/CRUSIER | URBAN/COMMUTER | BMX/KIDS
Now Bikes & Fitness has the metro area's best selection of leading road bike brands. Larger shops carry bikes by only a few "big box" manufacturers. Now carries the brands serious cyclists look for: Litespeed, Serotta, Scott, Ridley, Independent Fab and more. We're serious about road bikes . . . and seriously knowledgeable. We have road bikes for beginners and enthusiasts to serious roadies and racers. Our selection is second to none.
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FUJI
 Fuji has been around for more that 100 years, offering some of the best values at every price point, from recreational bikes to expert level models. They're still one of the biggest names in cycling, and for good reason!
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JAMIS
 Jamis makes outstanding steel bikes as well as carbon. They're particularly know for making some of the best full suspension mountain bikes, but all of their bikes are fun to ride, and fast!
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FELT
 Design, develop, and deliver the best bicycles in the world. Period. This is Felt's mission and it shows in everyone of their bikes with some of the most innovative designs and equipment available on the market today.
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CERVéLO
 Cervélo Cycles saw the light of day in 1995 when 2 engineers, Phil White and Gérard Vroomen, decided to take the work they had been doing on developing faster Time Trial bikes to market. |
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LITESPEED
 Litespeed got its start by making the best titanium bikes on the market. A few years ago they joined the carbon revolution and devlop some of the most aerodynamic and fastest carbon bikes in the world. They still make awesome ti bikes, but come find out why Jon Toftoy says, "It's almost like cheating how fast I can corner on my Litespeed."
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RIDLEY  Ridley's dominance in cyclocross and their innovation in frame design for carbon road bikes is unmatched. This Belgian based company is relatively new but has rapidly developed a huge presense. Test ride one and you'll understand why. |
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SEROTTA
 Serotta was one of the first bike makes to create truly custom bikes fit to the individual rider, and their Personal Fit system is still one of the best in the industry. Despite 30 years of success, they are still a small, independent frame builder that takes great pride in their craft.
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GURU
 Guru develops road and triathlon bicycles using carbon fiber, titanium, steel and aluminum. The company was founded in 1993 by an engineering student of Italian ancestry in Quebec, Canada. Go figure. Regardless, we haven't met a single Guru owner who doesn't love their bike.
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MASI
 Faliero Masi brought the storied brand to the US in the early 70’s, shunning the myth that a quality racing bicycle could only be built in Italy. Since then, Masi has developed a huge selection of racing, commuter and road bikes in a multitude of colors. They are masters at matching style and performance.
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INDEPENDENT FABRICATION
 Independent Fabrication was formed by former employees of Fat City Cycles and Merlin Metalworks. Initially known for exceptional steel frame bikes, IF twice won Bicycling magazine's "Dream Bike of the Year" with its carbon-tubed, titanium-lugged XS road frame. Come find out why, like the name of one of their earliest bikes, IF is considered the "Crown Jewel" of hand crafted bikes. |
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