Felt's Mission is simple: Design, develop, and deliver the best bicycles in the world. Period.

We are very excited to bring you the opportunity to get your legs on some of the most innovative bicycles available today.  With over 20 years of cycling heritage and American bicycle design, Felt sits at the forefront of peloton. Whether you are looking for the aerodynamic advantages provided to PRO Tour riders or simply the comfort and style of a cafe cruiser, the Felt Bicycle line has something for you.

Felt is the official bike sponsor if the newly formed Project 1t4i team (formerly Skil-Shimano). They will be taking the race world on with these super nifty black and green race machines dressed in full Shimano Di2 and PRO accessories. Come stop in and check out the Felt F3 LTD which comes in the same electric neon and black paint scheme as these super race bikes. They look so fast we can barely keep them in place long enough to get photos taken!

We aren't just stocking their top end racing bikes, so don't you worry that this dynamic brand might not be for you. Felt has a full line of women's specific road models called the ZW-series with women's specific geometry and componentry, a full line of cyclocross rigs for you dirty fiends out there, some super slippery aero road bikes and tri/TT rockets, and a full collection of all-day comfort road bikes called the Z-series. Take a look at the pictures below and then stop on in to see the real thing!

Call either NOW Bikes location for more information on other models available from our newest bike line: 651.490.7709 (Arden Hills) or 651.644.2354 (St. Paul)

Project 1t4i F1 race bike and DA TT bike (images via of cyclingnews.com)

The FX4 carbon cross machine.

The B16 tri/TT rocket ship.

The AR4 aerodynamic road model.

The ZW4 Women's specfic road bike.

Z4 comfort driven design and proven performance. (images via feltbicycles.com)